State of the Industry

 Dane Collins, CEO of AWR. Read profile >>
 

I recently contributed my opinion on the state of the industry in an editorial piece for Microwave Product Digest at the end of last year. I discussed the impact of the economic crisis on the EDA market in general and AWR’s bottom line in particular. (Read full interview here >>)

Calendar year 2008 was a record one for AWR in both sales and earnings and despite the worsening economic crisis over this past year, calendar year 2009 was also financially successful and record-setting for AWR once again. One reason I see for our continued success throughout this on-going troubling economic climate is quite simply that we’ve not lost touch with our core philosophy: delivering value and maintaining relationships and building trust with our customers.

Business experts will tell you that in today’s climate, customer trust is a huge issue and when gained results in a competitive advantage. Thankfully over the past decade plus, our customers know they can trust us and they know from experience that we don’t just sell them a product, we sell them improved productivity, faster time-to-market, more bang for the buck. They know we are committed to the microwave and RF market and to their success and will be right beside them delivering the best possible customer service and support. We’ve worked hard to build a solid foundation of trust and a strong value proposition with our customer base over the years, and in hard times like these we’re seeing the rewards.

What does 2010 look like? At AWR, I see there are plenty of opportunities in both the commercial and military sectors from the device level through complete systems that will drive growth this year. Thanks to our thirst for all things wireless, this industry is faring far better than most sectors of the economy, and defense systems continue to increase their RF and microwave content. As a result, it is safe to project that the coming year will be one of positive growth for companies serving both markets and certainly for AWR.