Repeat what works!
Sherry Hess, VP of Marketing, AWR. Read profile >>
Those who know me know that I like to repeat what works and, preferably, strive to do it better. They also know that I am certainly grateful and ready to abandon doing what’s not working. In the context of the microwave and RF industry, I’d like to highlight two such activities that are working well—in my mind actually getting better—and are worthy of being repeated.
The first is MicroApps…
MicroApps is a session that was started seven+ years ago within the International Microwave Symposium (IMS). The MicroApps program gives exhibitors the opportunity to present targeted, in-depth talks on their products and technologies to a larger audience than can typically otherwise be assembled in their own booth space. I personally got involved with MicroApps three years ago when IMS was in Anaheim and J K McKinney was chairman. That year more than 50 papers were submitted for MicroApps, and they were recorded for later broadcast.
During my second year on the MicroApps committee at IMS 2011 in Baltimore, the concept of a midday panel session was launched and the standing room only nonlinear behavioral modeling topic (hosted by Microwave Journal) certainly was a success and still continues to provide talking points today as Larry Dunleavy of the University of South Florida recently shared with me that he asks his students to view the archive and do a comparative critique of the various approaches.
But even before my second year of volunteering for MicroApps, my enthusiasm for it piqued the interest of our European friends at European Microwave Week (EuMW) and they opted to give it a try. The first ever European MicroApps made its debut at EuMW in the UK in October 2011, and with 30+ papers, keynotes and respectable attendance, it was a solid start for this new facet of EuMW. The second year of planning and preparation is just beginning. Click here to learn more and submit your abstract for Amsterdam 2012.
The second activity worth repeating is the Women in Microwaves (WIM) reception…
I got involved with this program as well during IMS Anaheim. (I have JK to thank for volunteering me to take this on when I only asked what it was, since I had never heard of it before!) I thought outside the box a little bit and brought an outside venue and casual networking perspective to the event. Good turnout, good feedback and a new network of wonderful women in M&RF resulted. When this was repeated again in Baltimore with beyond-capacity turnout, our European friends (whom I first met at WIM Anaheim) again felt it was worth a try. Just recently, Dominique Schreurs of K.U. Leuven, Belgium, hosted the first annual WIM at EuMW. This was more than a reception; it was also a session with several women in the industry speaking – from recent graduates relatively new to the industry to veterans like Prof. Magdalena Salazar-Palma, IEEE AP-S President and Rebecca Brierley, RF filter engineer at Radiodesign, UK.
For IMS 2012, I’m not actively involved (yet) but hope to offer up some new ideas to keep this special networking activity for women going. As one of a small percentage of women in M&RF, just seeing and being able to identify the other women in this industry is a plus. And it certainly helped me to recognize by name the women that Microwave Journal recently featured on its November cover -- http://www.mwjournal-digital.com/mwjournal/201111#pg1
So, let’s keep working hard, working smarter and striving to do everything better if or when possible. And, of course, that also means to stop doing what’s not working so that the time saved there can be better invested in other more progressive and positive-impact activities. See you all at IMS 2012 – around the MicroApps pavilion, the WIM event and, last but not least, AWR’s booth # 1514!
